Obama Proves Marketing Is Everything

Well, the nation has spoken loud and clear for change.  The Democrats did an incredible job marketing Obama as an agent of change.  The Obama camp used all the latest technology and media platforms to rally support and individually energize people empowering them to take action and spread the brand and its message. 

Anyone who doubts the power of media and marketing should study the Obama campaign. In fact, it may just make history in a way nobody has thought of yet. That is a case study in brand marketing.

Internet Killed the Newspaper Star: Why So Many Newspapers are Filing Bankruptcy

Nothing like the downfall of our economy and a new President to affirm video on the web as a mainstay for voters across the country. The onslaught of video news on the web about AIG, the economy, and even President Obama on Jay Leno has reached magnitude proportions and seems to be the main way for people to get news and see video or TV shows they may have missed otherwise. You can Google or search the web for almost anything and the amount of results you get for videos on just about any subject never ceases to amaze me. Seems like people don’t watch TV anymore or people don’t read the newspaper anymore. This is evidenced by the statistics indicating higher viewership on sites like Youtube and other online video channels, and why almost all newspapers and TV shows have online video as well. This shift is great for video companies and video editors, but sad for newspapers. It seems like the days of having a newspaper delivered to your front door are nearing an end. Newspapers across the country are filing for bankruptcy at an alarming rate. It makes me think of a song back in the early 80’s, “Video Killed the Radio Star”. Well, radio is alive & well, but I think instead that “Video Killed the Newspaper”, along with a lot of News Reporters and other people losing their jobs. It’s apparent that they need to restructure under Chapter 11 by reinventing themselves with VIDEO!

Hours spent watching Video is on the rise!

Recent Nielsen study reports that the use of TV, Internet and mobile devices hit record levels in the 4^th qtr 2008, when the average US viewer watched more than 151 hrs of TV/month  - and Internet viewers watched another 3 hours of online video per month, while mobile viewers watched nearly 4 hours more of video per month on mobile phones & other devices! This means that if you’re not making video an integral part of your advertising, marketing, communications, or training efforts – and if you’re not leveraging it across multiple platforms – than you are most certainly behind the times and missing out on a lot of opportunity. Viewers spent 22 more minutes watching VIDEO ONLINE than during the previous quarter—nearly a 15% increase and a growth rate twice that of TV! – So what are you waiting for?

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Hello and thank you for visiting our blog.  Avanti Visual Communications is a creative, customer-focused, media and marketing organization that integrates traditional visual production techniques with new media and marketing strategies.  We provide companies with expertly produced and integrated business communications for any and all customers, internal and external.  We’ll periodically update this blog to discuss hot topics and important points of interest.  So check back often or subscribe to our RSS feed for the latest in the world of visual communications and media marketing.  Thanks again and we hope to hear from you.

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